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Adidas - Wikipedia, the free encyclopedia
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This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. The talk page may contain suggestions. (November 2010) Adidas AG Type Aktiengesellschaft Traded as FWB: ADS, Pink Sheets: ADDYY Industry Clothing and consumer goods manufacture Founded 1924 as Gebrüder Dassler Schuhfabrik
(registered in 1949)[1] Founder(s) Adolf Dassler Headquarters Herzogenaurach, Germany Area served Worldwide Key people Herbert Hainer (CEO)
Robin Stalker (CFO)
Erich Stamminger (CEO, Adidas Brand)
Igor Landau (Chairman of the supervisory board) Products Footwear, sportswear, sports equipment, toiletries Revenue €11.99 billion (2010)[2] Operating income €894 million (2010)[2] Profit €567 million (2010)[2] Total assets €10.62 billion (end 2010)[2] Total equity €4.616 billion (end 2010)[2] Employees 42,540 (end 2010)[2] Website adidas-group.com Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its American rival Nike.[3]
Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother, Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951.[4][5] The company revenue for 2009 was listed at €10.38 billion and the 2008 figure at €10.80 billion.
1 History 1.1 Gebrüder Dassler Schuhfabrik 1.2 Company split 1.3 The Tapie affair 1.4 Post—Tapie era 2 Products 2.1 Running 2.2 Football (soccer) 2.3 Tennis 2.4 Golf 2.5 Cricket 2.6 Basketball 2.7 Lacrosse 2.8 Rugby 2.9 Gymnastics 2.10 Skateboarding 2.11 Accessories 3 Marketing 3.1 Game advertisement 3.2 Sponsorship 4 Corporate information 4.1 Current executive board 4.2 Former management 4.3 Financial information 5 Criticism 6 See also 7 Notes 8 References 9 External links [edit] History [edit] Gebrüder Dassler Schuhfabrik Adolf "Adi" Dassler started to produce his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria, after his return from World War I. On July 1, 1924, his brother Rudolf "Rudi" Dassler joined the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother's laundry,[6]:5 but at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[7]
By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens's haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.[8]
Late in World War II, the shoe factory shifted to production of the Panzerschreck anti-tank weapon.[9]
[edit] Company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943 when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: "The dirty bastards are back again," Adi said, apparently referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[10] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.[7]
The brothers split up in 1947,[11] with
Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as adidas AG from Adi Dassler on 18 August 1949. The acronym All Day I Dream About Sport, although sometimes considered the origin of the adidas name, was applied retroactively, which makes it a backronym. The name is actually a portmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").[1] [edit] The Tapie affair This section needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (October 2010) After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for ₣1.6 billion (now €243.918 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune.
Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there.
In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. Apparently, the state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, reportedly because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time.
In February 1993, Crédit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie for a much higher amount of money than what Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). Tapie later sued the bank, because he felt "spoiled" by the indirect sale.[citation needed]
Robert Louis-Dreyfus became the new CEO of the company. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993.[citation needed]
Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related to match fixing at the football club. During 1997, he served 6 months of an 18-month prison sentence in La Santé prison in Paris. In 2005, French courts awarded Tapie a €135 million compensation (about 886 million francs).[citation needed]
[edit] Post—Tapie era In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary.
In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli which allowed them to compete with Nike Golf.
In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.
In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.[12]
In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney",[13] and it has been critically acclaimed.[14]
Also in 2005, on 3 May, Adidas told the public that they sold their partner company Salomon Group for €485m to Amer Sports of Finland.
Wikinews has related news: German Adidas buys American Reebok In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US). This takeover was completed with partnership in January 2006[1] and meant that the company will have business sales closer to those of Nike in North America. The acquisition of Reebok will also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.[15]
Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia and Spain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is expanding to more oversea countries.
In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.[citation needed]
On 11 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001.
[edit] Products [edit] Running Adidas currently manufactures several running shoes, including the adiStar Salvation 2, the adiStar Ride 3 (the replacement for the adiStar Cushion 6), the Supernova Sequence 3 (the replacement for the Supernova Control 10), and the Supernova Glide 3, among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.[16][17]
[edit] Football (soccer) One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams.
Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mundial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina, one of the nations it supplied at the time. Some of the most famous football teams are currently sponsored by Adidas.
Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design.[citation needed]The Predator also features the Craig Johnston-invented Traxion sole.
FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scored. Goalkeepers were believed to be less comfortable with the design, claiming it would move significantly and unpredictably in flight.
Adidas also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborugh University in conjunction with Chelsea FC. It received much criticism from players, managers and pundits for being too hard to control. The lighter and more aerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamed for the low numbers of long range goals or even remotely accurate attempts in the opening stage of the tournament.
As well as the aforementioned Predator boot, adidas also manufacture the F50 and adiPure range of football boots.
Adidas also provides apparel and equipment for all teams in Major League Soccer.
[edit] Tennis Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model.[18] Adidas sponsors the following professional players with mainly clothing apparel and footwear: Ana Ivanović, Andy Murray, Maria Kirilenko, Caroline Wozniacki, Justine Henin, Jo-Wilfried Tsonga, Daniela Hantuchová, Alicia Molik, Fernando Verdasco, Gilles Simon, Fernando González, Flavia Pennetta, Laura Robson, Melanie Oudin, and Sorana Cîrstea. Adidas tennis apparel contains the ClimaCool technology found in other athletic jerseys and shoes.[19]
In November 2009 World Number 4 Andy Murray was confirmed as Adidas's highest paid star with a 5 year contract reported to be worth $24.5m.[20]
Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program, where the company provides coaches, fitness trainers and sports psychologists to players in order to further their careers. The program includes legendary coaches such as Darren Cahill and Sven Groeneveld.
In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms.
[edit] Golf adidasGolf is part of adidas, a German-based sports apparel manufacturer and part of the adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of adidas, Reebok, and TaylorMade-adidas Golf. adidasGolf sells and manufactures adidas-brand golf apparel, footwear and accessories.
Company Timeline:
In 1997, Adidas AG acquired the Salomon Group who specialized in alpine ski wear, and its official corporate name was changed to adidas-Salomon AG because with this acquisition Adidas also acquired the TaylorMade Golf company and Maxfli, which allowed them to compete with Nike Golf. Salomon sold its controlling interest in TaylorMade and its other sports equipment companies to global giant Adidas AG.
In 1998, Adidas Golf USA moved its business operations from Tualatin, Oregon, to the Carlsbad, California headquarters of TaylorMade Golf, acquired by adidas-Salomon. adidasGolf USA had 30 employees to relocate. Carlsbad is also the headquarters of one of its primary competitors, Callaway Golf Company.
In 1999, TaylorMade and AdidasGolf USA, were merged into a new company—called TaylorMade-Adidas Golf—with world headquarters in Carlsbad. Mark King was named president of the company he had begun his career with in 1981 as a sales representative after a short stint as vice president of sales and marketing at Callaway Golf Ball Co. in 1998.
In November 2008, Ashworth (clothing) became a wholly owned subsidiary of TaylorMade-Adidas Golf, complementary to the synthetic performance fabrics of Adidas Golf.
Product:
Adidas Golf sells apparel, footwear, and accessories for men, women, and youth. Men’s equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women’s equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, apparel, and eyewear.
[edit] Cricket In the 1990s, Adidas signed the famous Indian batsman Sachin Tendulkar and made shoes for him.[21] Tendulkar continues to wear Adidas shoes while playing matches. Since 2008, Adidas has sponsored the cricket bat used by Sachin Tendulkar. It created a new cricket bat, 'Adidas Master Blaster', personalized for him.
In 2008, Adidas made their move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.[22] The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja. Having made cricket footwear for many years, the company finally entered the field of bat manufacture in 2008 and their products are available in the Incurza, Pellara and Libro ranges.This bat is worth over £1000.
Adidas also manufactures the uniforms worn by both the England cricket team and the Australian cricket team. Adidas signed partnership with Cricket South Africa in 2011 and the uniforms worn by South African Cricket Team during and after Cricket World Cup 2011 will be manufactured by Adidas.[23] They also sponsored the South Korea national cricket team.
In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the teams Mumbai Indians, Delhi Daredevils and Pune Warriors India.[24][25]
[edit] Basketball Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketball brands in the world. They are most famous for their iconic Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box. These were made very popular in the 1980s hip hop streetwear scene alongside Adidas' stripe-sided polyester suits.
Adidas is also the current outfitter of all 30 franchises in the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard, Chauncey Billups, Derrick Rose, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas used to endorse Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe, and stopped endorsing him in 2003. The company also endorsed Kevin Garnett, until he opted out of his contract in 2010; he is currently endorsing Anta. Lebron James also wore Adidas at high school. Now he endorses Nike to date. Gilbert Arenas was an Adidas endorser until the now-infamous gun incident last season; he is currently un-endorsed.
[edit] Lacrosse In 2007, Adidas announced the future production of lacrosse equipment, and will sponsor the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen lacrosse players in the United States.[26]
[edit] Rugby Adidas make rugby balls and other rugby gear. They are the current kit and ball supplier to the New Zealand All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South African Stormers and Western Province rugby union teams among others. Adidas are also the official match ball supplier to the Heineken Cup.
[edit] Gymnastics Since 2000, adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. In 2006, Adidas gymnastics leatards for women and adidas mens comp shirts, gymnastics pants and gymnastics shorts have been available in the USA, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Starting in 2009, Adidas gymnastics wear has been available worldwide through GK Elite Sportswear.[27]
[edit] Skateboarding Adidas SB (Skateboarding) are shoes made specifically for skateboarding. Many of the shoes Adidas previously made were redesigned for skateboarding.
Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales, Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldridge, Benny Fairfax, Lucas Puig, Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.
[edit] Accessories Adidas also designs and makes sandals, watches, eyewear, bags, baseball caps, and socks.
As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions.
[edit] Marketing Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study.[28] The study found consumers did not exhibit unduly high loyalty towards such brands.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3.
"Impossible is Nothing" is the current mainstream marketing slogan for Adidas. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day in San Francisco – particularly for its basketball campaign "Believe In Five".TBWA\Chiat\Day commissioned Zane Peach[29] to produce images for 2007 international ad campaign.
[edit] Game advertisement The brand is featured in several games. Amiga|Commodore Amiga: Daley Thompson's Olympic Challenge Sony Playstation: Adidas power soccer Commodore 64, ZX spectrum, Amstrad CPC: Adidas Championship Football
[edit] Sponsorship This section needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (November 2010) Adidas is a major domestic (within Germany) and international sports and events sponsor. During the last number of years, the Group has increased its marketing and sponsorship budget.[30] Adidas is a key sponsor and supplier to the National Basketball Association (NBA). The company recently unveiled a new NBA game jersey to be worn by all NBA players in games beginning in the 2010–2011 season.
Adidas are the main sponsor and kit supplier of the highly successful New Zealand national rugby team, the All Blacks. Adidas also are the kit supplier to the Los Pumas, the Eagles, the Irish professional rugby union team, Munster Rugby and the French professional rugby union club, Stade Français.
Adidas also sponsors and produces apparel for the rugby league club Gold Coast Titans in the Australian National Rugby League (NRL) competition.
In cricket, the company are the main and kit sponsors sponsors of the successful Australian Cricket Team and the England Cricket Team. They are also the main sponsors of the Indian cricketers Sachin Tendulkar and Virender Sehwag and English cricketers Kevin Pietersen and Ian Bell. They are sponsors of the Indian Premier League teams Delhi Daredevils and Mumbai Indians.
Adidas is the longstanding kit provider to the Germany national football team, a sponsorship that began in 1954 and is contracted to continue until at least 2018. Adidas also sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among others.[31]
Adidas are very active at sponsoring top football clubs such as R.S.C. Anderlecht, Wisła Kraków, Rapid Vienna, Real Madrid, Aberdeen F.C., AC Milan, Dynamo Kyiv, Metalist, Partizan Belgrade, Chelsea, , Palmeiras , Fluminense , Bayern Munich, Rosenborg BK, West Bromwich Albion, Stoke City F.C., Lyon, Marseille, AFC Ajax, Schalke 04, Galatasaray, Benfica, River Plate, Beşiktaş, Fenerbahçe, UANL Tigres, Panathinaikos, South Melbourne FC, IFK Göteborg, Zamalek SC, Al-Ahly, Al-Hilal, Ahli Jeddah, Caracas, Universidad de Chile, Los Millonarios, Beitar Jerusalem F.C., Albirex Niigata, Atlético Nacional and C.D. Guadalajara.
Adidas is the apparel partner of the Collingwood Football Club and the Essendon Football Club in the Australian Football League.
Adidas and Major League Soccer (MLS) announced a 8-year sponsorship agreement in August 2010 that will continue to make Adidas the official athletic sponsor and licensed product supplier for the league, and to work together to expand the developmental league for MLS through 2018.[32]
Adidas also sponsors events such as the London Marathon and Adidas Sundown Marathon in Singapore.[33]
In the 1980s, Adidas sponsored rap group Run-D.M.C., a breakthrough idea.
For the 2008 Summer Olympics in Beijing, China, Adidas spent €70 million sponsoring the event, amid criticisms.[34]
Adidas has also been marketing in NASCAR, sponsoring big name drivers such as Dale Earnhardt, Jr. and Tony Stewart.
[edit] Corporate information [edit] Current executive board CEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett [edit] Former management CEO (1993–2002): Robert Louis-Dreyfus. [edit] Financial information Financial data in millions of euros[2] Year 2006 2007 2008 2009 2010 Sales 10,084 10,299 10,799 10,381 11,990 EBITDA 1,078 1,165 1,280 780 1,159 Net results 483 551 642 245 567 Net debt 2,231 1,766 2,189 917 221 [edit] Criticism As with the majority of prolific brand-based transnationals, Adidas' business practises/ethics and commitment to worker welfare have been scrutinised and often criticised.[35][36]
[edit] See also List of swimwear brands [edit] Notes [edit] References "Adidas Golf USA moves to Carlsbad; Adidas faces legal suit". Sports Business Daily. August 19, 1998. Retrieved 22 October 2010. "Taylor Made Golf Co". FundingUniverse. Retrieved 22 October 2010. Freeman, Mike (August 19, 1999). "Taylor, Adidas merge, reshuffle". The San Diego Union-Tribune: p. C.1. Retrieved 22 October 2010. Ward, Denise T. (May 14, 2001). "Profile: Mark King, Taylor Made For His Job". San Diego Business Journal. Archived from the original on ?. Retrieved 22 October 2010. [edit] External links Wikimedia Commons has media related to: Adidas Official website Adidas brand website v · d · e DAX companies of Germany
This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. The talk page may contain suggestions. (November 2010) Adidas AG Type Aktiengesellschaft Traded as FWB: ADS, Pink Sheets: ADDYY Industry Clothing and consumer goods manufacture Founded 1924 as Gebrüder Dassler Schuhfabrik
(registered in 1949)[1] Founder(s) Adolf Dassler Headquarters Herzogenaurach, Germany Area served Worldwide Key people Herbert Hainer (CEO)
Robin Stalker (CFO)
Erich Stamminger (CEO, Adidas Brand)
Igor Landau (Chairman of the supervisory board) Products Footwear, sportswear, sports equipment, toiletries Revenue €11.99 billion (2010)[2] Operating income €894 million (2010)[2] Profit €567 million (2010)[2] Total assets €10.62 billion (end 2010)[2] Total equity €4.616 billion (end 2010)[2] Employees 42,540 (end 2010)[2] Website adidas-group.com Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its American rival Nike.[3]
Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother, Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951.[4][5] The company revenue for 2009 was listed at €10.38 billion and the 2008 figure at €10.80 billion.
1 History 1.1 Gebrüder Dassler Schuhfabrik 1.2 Company split 1.3 The Tapie affair 1.4 Post—Tapie era 2 Products 2.1 Running 2.2 Football (soccer) 2.3 Tennis 2.4 Golf 2.5 Cricket 2.6 Basketball 2.7 Lacrosse 2.8 Rugby 2.9 Gymnastics 2.10 Skateboarding 2.11 Accessories 3 Marketing 3.1 Game advertisement 3.2 Sponsorship 4 Corporate information 4.1 Current executive board 4.2 Former management 4.3 Financial information 5 Criticism 6 See also 7 Notes 8 References 9 External links [edit] History [edit] Gebrüder Dassler Schuhfabrik Adolf "Adi" Dassler started to produce his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria, after his return from World War I. On July 1, 1924, his brother Rudolf "Rudi" Dassler joined the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother's laundry,[6]:5 but at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[7]
By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens's haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.[8]
Late in World War II, the shoe factory shifted to production of the Panzerschreck anti-tank weapon.[9]
[edit] Company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943 when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: "The dirty bastards are back again," Adi said, apparently referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[10] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.[7]
The brothers split up in 1947,[11] with
Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as adidas AG from Adi Dassler on 18 August 1949. The acronym All Day I Dream About Sport, although sometimes considered the origin of the adidas name, was applied retroactively, which makes it a backronym. The name is actually a portmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").[1] [edit] The Tapie affair This section needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (October 2010) After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for ₣1.6 billion (now €243.918 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune.
Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there.
In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. Apparently, the state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, reportedly because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time.
In February 1993, Crédit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie for a much higher amount of money than what Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). Tapie later sued the bank, because he felt "spoiled" by the indirect sale.[citation needed]
Robert Louis-Dreyfus became the new CEO of the company. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993.[citation needed]
Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related to match fixing at the football club. During 1997, he served 6 months of an 18-month prison sentence in La Santé prison in Paris. In 2005, French courts awarded Tapie a €135 million compensation (about 886 million francs).[citation needed]
[edit] Post—Tapie era In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary.
In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli which allowed them to compete with Nike Golf.
In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.
In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.[12]
In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney",[13] and it has been critically acclaimed.[14]
Also in 2005, on 3 May, Adidas told the public that they sold their partner company Salomon Group for €485m to Amer Sports of Finland.
Wikinews has related news: German Adidas buys American Reebok In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US). This takeover was completed with partnership in January 2006[1] and meant that the company will have business sales closer to those of Nike in North America. The acquisition of Reebok will also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.[15]
Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia and Spain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is expanding to more oversea countries.
In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.[citation needed]
On 11 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001.
[edit] Products [edit] Running Adidas currently manufactures several running shoes, including the adiStar Salvation 2, the adiStar Ride 3 (the replacement for the adiStar Cushion 6), the Supernova Sequence 3 (the replacement for the Supernova Control 10), and the Supernova Glide 3, among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.[16][17]
[edit] Football (soccer) One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams.
Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mundial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina, one of the nations it supplied at the time. Some of the most famous football teams are currently sponsored by Adidas.
Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design.[citation needed]The Predator also features the Craig Johnston-invented Traxion sole.
FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scored. Goalkeepers were believed to be less comfortable with the design, claiming it would move significantly and unpredictably in flight.
Adidas also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborugh University in conjunction with Chelsea FC. It received much criticism from players, managers and pundits for being too hard to control. The lighter and more aerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamed for the low numbers of long range goals or even remotely accurate attempts in the opening stage of the tournament.
As well as the aforementioned Predator boot, adidas also manufacture the F50 and adiPure range of football boots.
Adidas also provides apparel and equipment for all teams in Major League Soccer.
[edit] Tennis Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model.[18] Adidas sponsors the following professional players with mainly clothing apparel and footwear: Ana Ivanović, Andy Murray, Maria Kirilenko, Caroline Wozniacki, Justine Henin, Jo-Wilfried Tsonga, Daniela Hantuchová, Alicia Molik, Fernando Verdasco, Gilles Simon, Fernando González, Flavia Pennetta, Laura Robson, Melanie Oudin, and Sorana Cîrstea. Adidas tennis apparel contains the ClimaCool technology found in other athletic jerseys and shoes.[19]
In November 2009 World Number 4 Andy Murray was confirmed as Adidas's highest paid star with a 5 year contract reported to be worth $24.5m.[20]
Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program, where the company provides coaches, fitness trainers and sports psychologists to players in order to further their careers. The program includes legendary coaches such as Darren Cahill and Sven Groeneveld.
In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms.
[edit] Golf adidasGolf is part of adidas, a German-based sports apparel manufacturer and part of the adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of adidas, Reebok, and TaylorMade-adidas Golf. adidasGolf sells and manufactures adidas-brand golf apparel, footwear and accessories.
Company Timeline:
In 1997, Adidas AG acquired the Salomon Group who specialized in alpine ski wear, and its official corporate name was changed to adidas-Salomon AG because with this acquisition Adidas also acquired the TaylorMade Golf company and Maxfli, which allowed them to compete with Nike Golf. Salomon sold its controlling interest in TaylorMade and its other sports equipment companies to global giant Adidas AG.
In 1998, Adidas Golf USA moved its business operations from Tualatin, Oregon, to the Carlsbad, California headquarters of TaylorMade Golf, acquired by adidas-Salomon. adidasGolf USA had 30 employees to relocate. Carlsbad is also the headquarters of one of its primary competitors, Callaway Golf Company.
In 1999, TaylorMade and AdidasGolf USA, were merged into a new company—called TaylorMade-Adidas Golf—with world headquarters in Carlsbad. Mark King was named president of the company he had begun his career with in 1981 as a sales representative after a short stint as vice president of sales and marketing at Callaway Golf Ball Co. in 1998.
In November 2008, Ashworth (clothing) became a wholly owned subsidiary of TaylorMade-Adidas Golf, complementary to the synthetic performance fabrics of Adidas Golf.
Product:
Adidas Golf sells apparel, footwear, and accessories for men, women, and youth. Men’s equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women’s equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, apparel, and eyewear.
[edit] Cricket In the 1990s, Adidas signed the famous Indian batsman Sachin Tendulkar and made shoes for him.[21] Tendulkar continues to wear Adidas shoes while playing matches. Since 2008, Adidas has sponsored the cricket bat used by Sachin Tendulkar. It created a new cricket bat, 'Adidas Master Blaster', personalized for him.
In 2008, Adidas made their move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.[22] The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja. Having made cricket footwear for many years, the company finally entered the field of bat manufacture in 2008 and their products are available in the Incurza, Pellara and Libro ranges.This bat is worth over £1000.
Adidas also manufactures the uniforms worn by both the England cricket team and the Australian cricket team. Adidas signed partnership with Cricket South Africa in 2011 and the uniforms worn by South African Cricket Team during and after Cricket World Cup 2011 will be manufactured by Adidas.[23] They also sponsored the South Korea national cricket team.
In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the teams Mumbai Indians, Delhi Daredevils and Pune Warriors India.[24][25]
[edit] Basketball Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketball brands in the world. They are most famous for their iconic Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box. These were made very popular in the 1980s hip hop streetwear scene alongside Adidas' stripe-sided polyester suits.
Adidas is also the current outfitter of all 30 franchises in the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard, Chauncey Billups, Derrick Rose, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas used to endorse Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe, and stopped endorsing him in 2003. The company also endorsed Kevin Garnett, until he opted out of his contract in 2010; he is currently endorsing Anta. Lebron James also wore Adidas at high school. Now he endorses Nike to date. Gilbert Arenas was an Adidas endorser until the now-infamous gun incident last season; he is currently un-endorsed.
[edit] Lacrosse In 2007, Adidas announced the future production of lacrosse equipment, and will sponsor the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen lacrosse players in the United States.[26]
[edit] Rugby Adidas make rugby balls and other rugby gear. They are the current kit and ball supplier to the New Zealand All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South African Stormers and Western Province rugby union teams among others. Adidas are also the official match ball supplier to the Heineken Cup.
[edit] Gymnastics Since 2000, adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. In 2006, Adidas gymnastics leatards for women and adidas mens comp shirts, gymnastics pants and gymnastics shorts have been available in the USA, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Starting in 2009, Adidas gymnastics wear has been available worldwide through GK Elite Sportswear.[27]
[edit] Skateboarding Adidas SB (Skateboarding) are shoes made specifically for skateboarding. Many of the shoes Adidas previously made were redesigned for skateboarding.
Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales, Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldridge, Benny Fairfax, Lucas Puig, Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.
[edit] Accessories Adidas also designs and makes sandals, watches, eyewear, bags, baseball caps, and socks.
As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions.
[edit] Marketing Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study.[28] The study found consumers did not exhibit unduly high loyalty towards such brands.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3.
"Impossible is Nothing" is the current mainstream marketing slogan for Adidas. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day in San Francisco – particularly for its basketball campaign "Believe In Five".TBWA\Chiat\Day commissioned Zane Peach[29] to produce images for 2007 international ad campaign.
[edit] Game advertisement The brand is featured in several games. Amiga|Commodore Amiga: Daley Thompson's Olympic Challenge Sony Playstation: Adidas power soccer Commodore 64, ZX spectrum, Amstrad CPC: Adidas Championship Football
[edit] Sponsorship This section needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (November 2010) Adidas is a major domestic (within Germany) and international sports and events sponsor. During the last number of years, the Group has increased its marketing and sponsorship budget.[30] Adidas is a key sponsor and supplier to the National Basketball Association (NBA). The company recently unveiled a new NBA game jersey to be worn by all NBA players in games beginning in the 2010–2011 season.
Adidas are the main sponsor and kit supplier of the highly successful New Zealand national rugby team, the All Blacks. Adidas also are the kit supplier to the Los Pumas, the Eagles, the Irish professional rugby union team, Munster Rugby and the French professional rugby union club, Stade Français.
Adidas also sponsors and produces apparel for the rugby league club Gold Coast Titans in the Australian National Rugby League (NRL) competition.
In cricket, the company are the main and kit sponsors sponsors of the successful Australian Cricket Team and the England Cricket Team. They are also the main sponsors of the Indian cricketers Sachin Tendulkar and Virender Sehwag and English cricketers Kevin Pietersen and Ian Bell. They are sponsors of the Indian Premier League teams Delhi Daredevils and Mumbai Indians.
Adidas is the longstanding kit provider to the Germany national football team, a sponsorship that began in 1954 and is contracted to continue until at least 2018. Adidas also sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among others.[31]
Adidas are very active at sponsoring top football clubs such as R.S.C. Anderlecht, Wisła Kraków, Rapid Vienna, Real Madrid, Aberdeen F.C., AC Milan, Dynamo Kyiv, Metalist, Partizan Belgrade, Chelsea, , Palmeiras , Fluminense , Bayern Munich, Rosenborg BK, West Bromwich Albion, Stoke City F.C., Lyon, Marseille, AFC Ajax, Schalke 04, Galatasaray, Benfica, River Plate, Beşiktaş, Fenerbahçe, UANL Tigres, Panathinaikos, South Melbourne FC, IFK Göteborg, Zamalek SC, Al-Ahly, Al-Hilal, Ahli Jeddah, Caracas, Universidad de Chile, Los Millonarios, Beitar Jerusalem F.C., Albirex Niigata, Atlético Nacional and C.D. Guadalajara.
Adidas is the apparel partner of the Collingwood Football Club and the Essendon Football Club in the Australian Football League.
Adidas and Major League Soccer (MLS) announced a 8-year sponsorship agreement in August 2010 that will continue to make Adidas the official athletic sponsor and licensed product supplier for the league, and to work together to expand the developmental league for MLS through 2018.[32]
Adidas also sponsors events such as the London Marathon and Adidas Sundown Marathon in Singapore.[33]
In the 1980s, Adidas sponsored rap group Run-D.M.C., a breakthrough idea.
For the 2008 Summer Olympics in Beijing, China, Adidas spent €70 million sponsoring the event, amid criticisms.[34]
Adidas has also been marketing in NASCAR, sponsoring big name drivers such as Dale Earnhardt, Jr. and Tony Stewart.
[edit] Corporate information [edit] Current executive board CEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett [edit] Former management CEO (1993–2002): Robert Louis-Dreyfus. [edit] Financial information Financial data in millions of euros[2] Year 2006 2007 2008 2009 2010 Sales 10,084 10,299 10,799 10,381 11,990 EBITDA 1,078 1,165 1,280 780 1,159 Net results 483 551 642 245 567 Net debt 2,231 1,766 2,189 917 221 [edit] Criticism As with the majority of prolific brand-based transnationals, Adidas' business practises/ethics and commitment to worker welfare have been scrutinised and often criticised.[35][36]
[edit] See also List of swimwear brands [edit] Notes [edit] References "Adidas Golf USA moves to Carlsbad; Adidas faces legal suit". Sports Business Daily. August 19, 1998. Retrieved 22 October 2010. "Taylor Made Golf Co". FundingUniverse. Retrieved 22 October 2010. Freeman, Mike (August 19, 1999). "Taylor, Adidas merge, reshuffle". The San Diego Union-Tribune: p. C.1. Retrieved 22 October 2010. Ward, Denise T. (May 14, 2001). "Profile: Mark King, Taylor Made For His Job". San Diego Business Journal. Archived from the original on ?. Retrieved 22 October 2010. [edit] External links Wikimedia Commons has media related to: Adidas Official website Adidas brand website v · d · e DAX companies of Germany
Thursday, June 9, 2011
Not the Northeast, exhausted and can not read
Northeast small children when playing Gala Kazakhstan, playing the stream flow, a few fans pia, sliding fence climb, rugged boys, girls do not like the way grumble all day long in urine, so they grow up characteristics of the urine.
Northeast small children when the front teeth card out too, the wave of the sub-Gail in the street on the card teeth chatter skin penetration, and got home my parents always ask: Zezheng, ah, one day shocked Sanko's hair!
Northeast small children, when thieves scouring, drying the bird black little face all night at home painting wits of children, parents always said: What Xiapao away all day, take a look at your face it, buried elimination of the Palestinian!
Northeast small children when the class and do not listen, Laoke, horsing around, Joe wow AIDS called upon, the teacher excited the whole eye and said: blind white school almost every day, no lectures! Northeast when small children in the classroom like Noisy, Noisy breaking into the chicken red face, next to the irritation and said: you two look cut ah!
Children should love the Northeast slip virtual kissing fart essence, the total can not wait to see someone kick ass son put down his foot kick.
Northeast little boy crazy girl always like Northeast, Northeast girl will always be a small boy turned blank, and then cried out: and the sun face, is not it! Northeast girl can not mess, a mess on the temple bombing. Little boy always says Northeastern Northeastern girl, a giant energy bar to coax every day, not long harsh trampled like that was kind enough to owe child registration, no corpuscles time! When a small boy nothing northeast and north-girl does not like the waves slightly grumble and sell when the children have spent listening to angry girl on the side talking about the Northeast: their heads with painful! Northeast small group which rarely break if the day does not mean that the girl in Northeast, Northeast girls'll be very straightforward: take a look at you one day phoney guesses, Niuniunienie, Jijiwaiwai, beaten throat belly of the sample, is I do not care? Having Flushed. Northeast girls never cold-called the guy a pro she was the object of Northeast, Northeast small group of children with AIDS heart beauty, lips said: Gaha ah, the whole my face!
Northeast girl, Hu Lie Lie, mouth Baba, the Northeast guy would not want to listen to the birds quiet walk away.
Northeast winter nights we most like to take the white picket fence, support for what? Brain almost chant!
man nothing like the whole Northeast Jizhong small burn, drink, spit straight home, the Northeast has scolded his wife met with pained lips: Chou Chou you have children, uh, and then the whole so much, all day long ocean for two positive three of the five fans, so you drink you drink, Tiger ah!
Northeast bloody men, urine sex, stress, tension on the thieves who warm to see that two tigers were always said jack bar: Men that children are they way place a person in your child not! -
Northeast small children when the front teeth card out too, the wave of the sub-Gail in the street on the card teeth chatter skin penetration, and got home my parents always ask: Zezheng, ah, one day shocked Sanko's hair!
Northeast small children, when thieves scouring, drying the bird black little face all night at home painting wits of children, parents always said: What Xiapao away all day, take a look at your face it, buried elimination of the Palestinian!
Northeast small children when the class and do not listen, Laoke, horsing around, Joe wow AIDS called upon, the teacher excited the whole eye and said: blind white school almost every day, no lectures! Northeast when small children in the classroom like Noisy, Noisy breaking into the chicken red face, next to the irritation and said: you two look cut ah!
Children should love the Northeast slip virtual kissing fart essence, the total can not wait to see someone kick ass son put down his foot kick.
Northeast little boy crazy girl always like Northeast, Northeast girl will always be a small boy turned blank, and then cried out: and the sun face, is not it! Northeast girl can not mess, a mess on the temple bombing. Little boy always says Northeastern Northeastern girl, a giant energy bar to coax every day, not long harsh trampled like that was kind enough to owe child registration, no corpuscles time! When a small boy nothing northeast and north-girl does not like the waves slightly grumble and sell when the children have spent listening to angry girl on the side talking about the Northeast: their heads with painful! Northeast small group which rarely break if the day does not mean that the girl in Northeast, Northeast girls'll be very straightforward: take a look at you one day phoney guesses, Niuniunienie, Jijiwaiwai, beaten throat belly of the sample, is I do not care? Having Flushed. Northeast girls never cold-called the guy a pro she was the object of Northeast, Northeast small group of children with AIDS heart beauty, lips said: Gaha ah, the whole my face!
Northeast girl, Hu Lie Lie, mouth Baba, the Northeast guy would not want to listen to the birds quiet walk away.
Northeast winter nights we most like to take the white picket fence, support for what? Brain almost chant!
man nothing like the whole Northeast Jizhong small burn, drink, spit straight home, the Northeast has scolded his wife met with pained lips: Chou Chou you have children, uh, and then the whole so much, all day long ocean for two positive three of the five fans, so you drink you drink, Tiger ah!
Northeast bloody men, urine sex, stress, tension on the thieves who warm to see that two tigers were always said jack bar: Men that children are they way place a person in your child not! -
Monday, May 30, 2011
Meatball head, pear head, eye makeup , do not learn not to learn the white
first of all, her hair all tied up ~
but to as high as possible, try to dive to head the site.
2 · hair tied into the two, separate operation.:
easy to play with hair combs, hair will be playing half
2 · the hair tied into two, separate operation.:
easy to play with hair combs, hair will be playing half
3 · scratch ~ scratch ~ scratch ~
4. to play a good part by a hair direction (based on personal habits) half turn loose.
5 · about half the hair into a circular rotation (that is, half the dumplings)
at the bottom of the Decide clamp for a seat
7 · then pinned near the rubber band tied around just fixed the next several points.
must be fixed in the following, not to clamp card dumpling parts exposed to the tail, then hid it inside the dumpling fixed on the line .5
11 · focused talk about, after all fixed, to check, as some do not round place (Figure) '
12 · must pay attention to use the extra hair clip card is good, to do a round shape that ....< br>
13 • When ~ When! done!!!
14 · I was only doing exercises after a long period of relatively skilled.
so we just started not to worry, a lot of fuel Oh
very eager to learn Oh Pear
head hair from the back of the head into the first two
2 · stick with the volume from the back side of the roll bar began ~
to get flat, caught the tail roll to the inside.
remember not to roll too high
3 · side can be divided into about 5 / 6 copies of this paper ...
to the back of the paper are put to good for the
4 · recall must be flat on both sides of the hair volume are the same
volume method. ..
very simple ...:
5 · After all End of
slightly confused to hand the tail points
sprayed with fluffy air fluffy shape Kao CAPE can make the hair spray
Oh great sense of air. love ING · ~,
78 a bottle, in the home of Taobao sellers pipiyu buy. &
6 · Liu Based in large part is the comb
(dumpling header appears that the large volume comb)
wind with hot hair dryer to get volume to be all
7 · introductions ..
Eyes large resolution
1 began to explain 啦!!! More complicated, they do not look dizzy pro Kazakhstan ...
first cosmetics, eye shadow LUNASOL (01 BEIGE BEIGE).
More natural brown series, with a little flash particles, are willing to back up your eyes more fresh.
pink. Chanel eyeliner, IPSA Eyeliner. (all black)
2 · Japanese false eyelashes, Wanda, site , people shop Jieyou sale,
eyebrow Anna Sui, MAC's eyelash glue. mascara HR / DIOR / DEJAVU FIBERWIG (Taobao can buy)
3 · Well, to start AYUKI style Eye of the explanation Rights
my eyes are upturned end of eye-type, its not like ...
prefer that to the fall of the poor pear-type eyes .... Oh
Therefore, I is falling in line with the painting to the eye to painting
4 · First, the 3 eye shadow color (light brown) backing.
in the orbital region. This There are so swollen eyes become concave down in the deep sense of
5 · followed by the 4-color, double-fold in the area close to the last sweep of nature have, pay attention to color with the 3 over the place to be uniform. < br> Do not forget to focus on the end of eye position, to impeccably cleaned and slightly longer than their end of eye, eye liner in preparation for the next. -
the eye shadow to the eye from the eyebrow to be from deep to shallow over. more close to the darker eye liner Oh ~
6 · again, began to lash line. first hit with the smell of the basic type of eyeliner.
first draw the roots of eyelashes (inside the upper eyelid), all filled Lu Bai Oh ...
I do not like the location of the eye leaving a head to not paint, because painting a halo to the next will be on the eyelids
7 · then draw the normal eye liner position, we must Note that the eye just now connected to the bottom of the liner, eyelash root filled
double-fold thickness according to their size to be:
8 · here to note the end of eyeliner!
traditional make-up is to pull up the rear liner, do not like ..... I do not fit upturned eyes ....
I usually go along the top end of eye, pulled down as much as possible draw about painting to grow the position of the eyes 0.5-0.8MM.
eyes look so big than the original 1 / 3 O
9 · followed by the 4-color paintings along just a good eyeliner smudges.
before eye shadow to liner there with excessive eyeliner Buzhi Yu looks stiff.;
10 · or 4, dark brown, painted under the eye shadow. From the end of the downward eye shadow draw
11 · focus here, here, with particular attention to the blooming, the depth of the arrow.
near the inside of the lower lid lines and the liner is the deepest place, slowly down to open next halo.
this painting is to open up would be more natural, will not make eye makeup look too strong, too rigid
< br> 12 · unfinished under the shadow, the use of 1 shiny white flesh inside the next corner.
brighten the eyes make the eyes more of God, it looks watery
· 13 All of the above things right before the liner with the IPSA better just painted eyeliner.
; attention, not just painted over the piece of rough to close to the lash roots to paint
14, consistent style, pull down the rear of the liner
15 · Well ..... started on mascara Oh! wipe 3-layer ...
the first layer, with the DIOR , the pro-good effect they choose to shape the first tier, said .-
16 · the second layer, using DEJAVU FIBERWIG to lengthen eyelashes!
third layer with HR effect of strengthening ...... three wiping over thick, the effect is still very evident
17 · compare their own eyes the original slope of the eyes with the slope after the unfinished .....
obvious fall of Kazakhstan, but also a lot of big
18 · last ...
false eyelashes, glue the end of eye. Note, slightly The next sticking point, to grow their own eyes
· done!!!
; eye care
regular makeup. ..
eyes are always a lot of residual cosmetics
even with a dedicated Eye Makeup Remover ...
will have a lot of dirt hidden in the corner of the eye secretions with generally done Oh
All of the eye after cleaning the face ...
have to use the Run clean eye cleaning solution within the eyes
eye wash solution comes with a small measuring cup down on the eye wash fluid
upside down in the eyes, and looked up, then open your eyes ...
blinked about to let the eye around
eye to eye wash solution and rinse
full access inside the eye secretions, dust, cosmetics, etc. ...
residual cleaning solution has a lot of moist eyes use of nutritional ingredients
after the clear cool eye feeling very comfortable
Oh
eyes every day to be a br>
out of eye makeup will be more of a shiny Kazakhstan
Run clean wash solution: pharmacy or Watson has sold
Kao CAPE Hair Spray air fluffy: 78 A bottles, in Taobao sellers pipiyu
steps: 1, the hair into a ponytail.
2, the hair is divided into
3, sub-part of them as part of card together with the clamp.
Second, the Japanese big fluffy bun
Step1
to all of the hair is pulled tightly Zhaqi to head higher position, tied into a ponytail.
Step2.
gently reverse the tail, so that the hair loosely wound into circular shape, and fixed with the hairpin.
Step3
finally made a good end of adduction to the hair, using hair clips fixed, that is complete.
Tips principle received
want to make the hair with a big fluffy hair, the most important is to grasp the hair, without tension.
Korean diy hair tie hair
Korean diy hair tie hair - soy hair
but to as high as possible, try to dive to head the site.
2 · hair tied into the two, separate operation.:
easy to play with hair combs, hair will be playing half
2 · the hair tied into two, separate operation.:
easy to play with hair combs, hair will be playing half
3 · scratch ~ scratch ~ scratch ~
4. to play a good part by a hair direction (based on personal habits) half turn loose.
5 · about half the hair into a circular rotation (that is, half the dumplings)
at the bottom of the Decide clamp for a seat
7 · then pinned near the rubber band tied around just fixed the next several points.
must be fixed in the following, not to clamp card dumpling parts exposed to the tail, then hid it inside the dumpling fixed on the line .5
11 · focused talk about, after all fixed, to check, as some do not round place (Figure) '
12 · must pay attention to use the extra hair clip card is good, to do a round shape that ....< br>
13 • When ~ When! done!!!
14 · I was only doing exercises after a long period of relatively skilled.
so we just started not to worry, a lot of fuel Oh
very eager to learn Oh Pear
head hair from the back of the head into the first two
2 · stick with the volume from the back side of the roll bar began ~
to get flat, caught the tail roll to the inside.
remember not to roll too high
3 · side can be divided into about 5 / 6 copies of this paper ...
to the back of the paper are put to good for the
4 · recall must be flat on both sides of the hair volume are the same
volume method. ..
very simple ...:
5 · After all End of
slightly confused to hand the tail points
sprayed with fluffy air fluffy shape Kao CAPE can make the hair spray
Oh great sense of air. love ING · ~,
78 a bottle, in the home of Taobao sellers pipiyu buy. &
6 · Liu Based in large part is the comb
(dumpling header appears that the large volume comb)
wind with hot hair dryer to get volume to be all
7 · introductions ..
Eyes large resolution
1 began to explain 啦!!! More complicated, they do not look dizzy pro Kazakhstan ...
first cosmetics, eye shadow LUNASOL (01 BEIGE BEIGE).
More natural brown series, with a little flash particles, are willing to back up your eyes more fresh.
pink. Chanel eyeliner, IPSA Eyeliner. (all black)
2 · Japanese false eyelashes, Wanda, site , people shop Jieyou sale,
eyebrow Anna Sui, MAC's eyelash glue. mascara HR / DIOR / DEJAVU FIBERWIG (Taobao can buy)
3 · Well, to start AYUKI style Eye of the explanation Rights
my eyes are upturned end of eye-type, its not like ...
prefer that to the fall of the poor pear-type eyes .... Oh
Therefore, I is falling in line with the painting to the eye to painting
4 · First, the 3 eye shadow color (light brown) backing.
in the orbital region. This There are so swollen eyes become concave down in the deep sense of
5 · followed by the 4-color, double-fold in the area close to the last sweep of nature have, pay attention to color with the 3 over the place to be uniform. < br> Do not forget to focus on the end of eye position, to impeccably cleaned and slightly longer than their end of eye, eye liner in preparation for the next. -
the eye shadow to the eye from the eyebrow to be from deep to shallow over. more close to the darker eye liner Oh ~
6 · again, began to lash line. first hit with the smell of the basic type of eyeliner.
first draw the roots of eyelashes (inside the upper eyelid), all filled Lu Bai Oh ...
I do not like the location of the eye leaving a head to not paint, because painting a halo to the next will be on the eyelids
7 · then draw the normal eye liner position, we must Note that the eye just now connected to the bottom of the liner, eyelash root filled
double-fold thickness according to their size to be:
8 · here to note the end of eyeliner!
traditional make-up is to pull up the rear liner, do not like ..... I do not fit upturned eyes ....
I usually go along the top end of eye, pulled down as much as possible draw about painting to grow the position of the eyes 0.5-0.8MM.
eyes look so big than the original 1 / 3 O
9 · followed by the 4-color paintings along just a good eyeliner smudges.
before eye shadow to liner there with excessive eyeliner Buzhi Yu looks stiff.;
10 · or 4, dark brown, painted under the eye shadow. From the end of the downward eye shadow draw
11 · focus here, here, with particular attention to the blooming, the depth of the arrow.
near the inside of the lower lid lines and the liner is the deepest place, slowly down to open next halo.
this painting is to open up would be more natural, will not make eye makeup look too strong, too rigid
< br> 12 · unfinished under the shadow, the use of 1 shiny white flesh inside the next corner.
brighten the eyes make the eyes more of God, it looks watery
· 13 All of the above things right before the liner with the IPSA better just painted eyeliner.
; attention, not just painted over the piece of rough to close to the lash roots to paint
14, consistent style, pull down the rear of the liner
15 · Well ..... started on mascara Oh! wipe 3-layer ...
the first layer, with the DIOR , the pro-good effect they choose to shape the first tier, said .-
16 · the second layer, using DEJAVU FIBERWIG to lengthen eyelashes!
third layer with HR effect of strengthening ...... three wiping over thick, the effect is still very evident
17 · compare their own eyes the original slope of the eyes with the slope after the unfinished .....
obvious fall of Kazakhstan, but also a lot of big
18 · last ...
false eyelashes, glue the end of eye. Note, slightly The next sticking point, to grow their own eyes
· done!!!
; eye care
regular makeup. ..
eyes are always a lot of residual cosmetics
even with a dedicated Eye Makeup Remover ...
will have a lot of dirt hidden in the corner of the eye secretions with generally done Oh
All of the eye after cleaning the face ...
have to use the Run clean eye cleaning solution within the eyes
eye wash solution comes with a small measuring cup down on the eye wash fluid
upside down in the eyes, and looked up, then open your eyes ...
blinked about to let the eye around
eye to eye wash solution and rinse
full access inside the eye secretions, dust, cosmetics, etc. ...
residual cleaning solution has a lot of moist eyes use of nutritional ingredients
after the clear cool eye feeling very comfortable
Oh
eyes every day to be a br>
out of eye makeup will be more of a shiny Kazakhstan
Run clean wash solution: pharmacy or Watson has sold
Kao CAPE Hair Spray air fluffy: 78 A bottles, in Taobao sellers pipiyu
steps: 1, the hair into a ponytail.
2, the hair is divided into
3, sub-part of them as part of card together with the clamp.
Second, the Japanese big fluffy bun
Step1
to all of the hair is pulled tightly Zhaqi to head higher position, tied into a ponytail.
Step2.
gently reverse the tail, so that the hair loosely wound into circular shape, and fixed with the hairpin.
Step3
finally made a good end of adduction to the hair, using hair clips fixed, that is complete.
Tips principle received
want to make the hair with a big fluffy hair, the most important is to grasp the hair, without tension.
Korean diy hair tie hair
Korean diy hair tie hair - soy hair
Oral Counseling Love will be 50 Japanese ( 2)
1.と は Seest thou ta private ん な に こ れ て い て も く, Seest thou ta test え の か は points ri します.
no matter how far you are from me, I know what you think.
2. Night, ki っ と す る よ.
night will call yo.
3. Beam su ru yo.
that good! (Agreed, pull hook)
4.6 に い つ も こ ろ で の と っ て い る わ be.
6 点 usual place.
5.こ こ は と よ く Jun to ta ne
This is where you always come to it
6. Shishi が わ に っ a tara ど Pictures で も う か で す.
after work to see the film how.
7. Nara (な ら) に へ a line っ こ と ta, ma da か え て い ま す.
Nara to go with us remember it?
8.あ れ は Private (wa ta し) の ち ta early (は じ) め て の デ & Suites か な だ っ ta.
It was our first date in it.
9. Seest thou ta private は と て も が good ki です.
I like you.
10. Seest thou ta ga そ ば に い る だ け で Fortunately せ です.
have you here, is my happiness.
11. Seest thou ta を う who want pure Lek purple blind interference d (ふ こ う ん) し て sleep (ne) ta ri く あ ま せ ん.
not sleep tonight, some excitement.
12. Tomorrow will ど こ で お う か.
see tomorrow Where is it?
13. Times い う お か つ will. What time did ah
next?
14. Council (あ) う は (ta の) し い け れ ど, (wa ka) か ら れ る つ は い
meet is happy, apart is painful.
15.お や す み, (ゆ め) の 中 (か な) で Council (あ) い ま し ょ う.
Good night, my dreams see.
16.お yuan (げ ん ki) で ね.
you good ah (greeting, used)
17. Will い で お ま ta ki う れ し て い ま す く thinking.
glad to see you again.
18. Seest thou ta の こ れ ま せ ん と forget.
I will not forget you.
19.ル で メ と が で Seest thou ta da ki ru private は う け で も し れ い
contact you via e-mail, I am very happy.
20.を く だ さ い hand ne.
write to me yo.
21. Seest thou ta っ て を べ times to be met.
22. Ki ら と い つ の こ と を private thinking out し て い ne
sad when I think about.
23.も し Jun (ki み) え に will tara (つ よ) hold ki し め く い
If ta see you again, I would like hugging you.
24. Seest thou ta の こ れ ま せ ん と forget.
I will not forget you.
25.を く だ さ い hand ne.
write to me yo.
no matter how far you are from me, I know what you think.
2. Night, ki っ と す る よ.
night will call yo.
3. Beam su ru yo.
that good! (Agreed, pull hook)
4.6 に い つ も こ ろ で の と っ て い る わ be.
6 点 usual place.
5.こ こ は と よ く Jun to ta ne
This is where you always come to it
6. Shishi が わ に っ a tara ど Pictures で も う か で す.
after work to see the film how.
7. Nara (な ら) に へ a line っ こ と ta, ma da か え て い ま す.
Nara to go with us remember it?
8.あ れ は Private (wa ta し) の ち ta early (は じ) め て の デ & Suites か な だ っ ta.
It was our first date in it.
9. Seest thou ta private は と て も が good ki です.
I like you.
10. Seest thou ta ga そ ば に い る だ け で Fortunately せ です.
have you here, is my happiness.
11. Seest thou ta を う who want pure Lek purple blind interference d (ふ こ う ん) し て sleep (ne) ta ri く あ ま せ ん.
not sleep tonight, some excitement.
12. Tomorrow will ど こ で お う か.
see tomorrow Where is it?
13. Times い う お か つ will. What time did ah
next?
14. Council (あ) う は (ta の) し い け れ ど, (wa ka) か ら れ る つ は い
meet is happy, apart is painful.
15.お や す み, (ゆ め) の 中 (か な) で Council (あ) い ま し ょ う.
Good night, my dreams see.
16.お yuan (げ ん ki) で ね.
you good ah (greeting, used)
17. Will い で お ま ta ki う れ し て い ま す く thinking.
glad to see you again.
18. Seest thou ta の こ れ ま せ ん と forget.
I will not forget you.
19.ル で メ と が で Seest thou ta da ki ru private は う け で も し れ い
contact you via e-mail, I am very happy.
20.を く だ さ い hand ne.
write to me yo.
21. Seest thou ta っ て を べ times to be met.
22. Ki ら と い つ の こ と を private thinking out し て い ne
sad when I think about.
23.も し Jun (ki み) え に will tara (つ よ) hold ki し め く い
If ta see you again, I would like hugging you.
24. Seest thou ta の こ れ ま せ ん と forget.
I will not forget you.
25.を く だ さ い hand ne.
write to me yo.
Monday, May 23, 2011
Rich and poor standards of decision
1, self-awareness
poor: little thought how to make money and how to make money, that their life in relation to this, do not believe there will be any change.
rich: the bones to feel that he was not born to do the poor, but to be rich, he has a strong sense of making money, this is what his blood, he will do anything to make themselves rich.
2, leisure
poor: at home watching TV, for the soap opera of the story was moved to bitter tears, but also modeled on the TV fashion to arm themselves.
rich: out run the market, even playing golf has not forgotten the high ear with the project contract.
3,
circle of the poor: like the poor relatives to go, the circle of the poor are mostly poor people and excluded the rich interaction, over time, become the poor attitude of mind, thinking of the poor into thinking, made out of that is, the model is poor. All day talking about bargains, exchanges with saving skills training may help to survive to benefit, but your vision will gradually confined to such trivia, but the ambition to spend out.
rich: The most like to make the kind of help on their own, can enhance their capabilities friends. Impure broken only personal preferences letting their friends.
4, learning
poor: learning a craft
rich: the school management
5, time
poor: a person plenty of time to enjoy not making big money, to laid-back easy to lose more opportunities to make money. Time is not worth the poor, and sometimes redundant, do not know how to kill, how mixed up and do not bother. If you can buy a pound of cabbage for a penny and spend endless angry. Not to waste a day and heartache, this is typical of poor thinking.
rich: a person in any way to make money, and regardless of income-generating livelihoods are more or less have to go through the time of accumulation. The play is a rich work, there is a purpose. Idle rich, idle in the body, self-cultivation in order to facilitate the war, the head have never idle; poor idle, busy in thought, his hands are busy, busy multi-touch a few to put on the mahjong table.
6, sense of belonging
poor: was a star of screws. That the humble poor, but little sense of security, to urgently want to subordinate and dependent on one group, so they own the group's standards as the standard, so that all their normative for the benefit of group work, run around , and even migration. For the poor, in a well-known companies in the decades of steady work, have been dried to the senior director of interns, it is simply beautiful and the ideal can not be in the United States.
rich: the leader of these groups are usually the rich, they are always the one hand, impart to the poor: Unity is strength, if you do not belong to your group, you are nothing, a non-paper. . But on the other hand, they never stopped recruiting and training new to replace you at any time.
7, investment and wealth
poor treatment: economic point of view is equal to earn less, such as opening a noodle shop, the yield is 100%, input 2 million a year net profit of 2 million, for the poor very good. Even the poor have money, can not bear out, even if finally decided to invest, they were reluctant to take risks, and ultimately get out of that step. The most talked about is the poor chicken, egg, big profit ... ... but a hen who built on the hope, after all, are so fragile.
rich: the rich starting point is ten thousand million profit. Museum of the same open face, the rich people will think, a noodle shop in the capital carrying only 2 million, if a billion of funds, does that mean noodle shop to open 5000? To a manage a large number of employers may exercise the heart, how many white hairs tired you? Hotel not as investments. A hotel is enough to digest all of the capital, even if only 20% rate of return, there are 20 million a year profit down ah.
8, passion (can not do nothing, first see if there is no passion)
poor: there is no passion. He always step by step, it is difficult a big mistake, it will not be the best. No passion can not be excited, it is impossible to work wholeheartedly. Most of the poor can not say that there is no passion, passion is always to see his consumption too specific things: boss praised, he excited; store discount, he excited; TV reunion, and he passed a bunch of tears down stream, there is only a poor mood.
rich: Passion is a kind of nature, is a symbol of vitality, with the passion only a spark of inspiration, have a distinct personality, have a strong appeal in human relations, but also have the courage and means to solve the problem.
9, self-confidence
poor: poor self-confidence through armed to the teeth, through a brand of clothing and luxury high-level configuration to give them more confidence, poor self-confidence is often not from the heart and Naturalness of.
rich: Lijia Cheng about his business in secret, said: In fact, confidence is a rich and unique. Self-confidence can not be swayed by external forces, self-confidence can there be the right decision.
10, used to
poor: There is a story, a rich man to give the poor a cow. The poor with hope began to struggle. To cattle to eat grass, people have to eat, sad day. So the poor cows were sold, bought a few sheep, eating one, the remaining lamb for students. Lamb has yet to be born, the days are difficult. The poor to sell sheep and buy into the chicken, chicken want to make money for a living, but life has not changed, and finally the poor to kill the chickens, and the total collapse of the ideal of the poor, and this is a poor habit.
rich: According to an investment, experts say, the rich the secret of success is: no money, no matter how difficult, and do not use investment and savings, the pressure will make you find new ways to make money, help you pay off bills . This is a good habit. Habits decide character, used to determine success.
11, Internet
poor: to 163/sohu / online chat, chat with the poor, the poor one more time, the second is born poor mouth can not idle; rich people pay attention to Rongrubujing, gentle, and that is called virtue, to conserve a large deep-rooted trees. Poor people to not care so much, is being affected by other people's dirty looks all day long, covered with stained trivia, how many useless gas ah, talk about will not work? Chat rational!
Rich: to icxo.com surf the Internet investment opportunities. Rich Internet, more cost-effective use of the network, looking for more investment opportunities and projects to facilitate the use to their business in the past.
12, consumer spending
the poor: experience of satisfaction is to buy name brand, just like most test products out of fashion, I believe that expensive is necessarily good.
rich: buy brand name is chosen in order to save the details of the time, compared with the price of consumer goods, he cares more about the quality of products, such as 15 yuan will buy cotton t-shirt, do not buy the expensive Leica products .
poor: little thought how to make money and how to make money, that their life in relation to this, do not believe there will be any change.
rich: the bones to feel that he was not born to do the poor, but to be rich, he has a strong sense of making money, this is what his blood, he will do anything to make themselves rich.
2, leisure
poor: at home watching TV, for the soap opera of the story was moved to bitter tears, but also modeled on the TV fashion to arm themselves.
rich: out run the market, even playing golf has not forgotten the high ear with the project contract.
3,
circle of the poor: like the poor relatives to go, the circle of the poor are mostly poor people and excluded the rich interaction, over time, become the poor attitude of mind, thinking of the poor into thinking, made out of that is, the model is poor. All day talking about bargains, exchanges with saving skills training may help to survive to benefit, but your vision will gradually confined to such trivia, but the ambition to spend out.
rich: The most like to make the kind of help on their own, can enhance their capabilities friends. Impure broken only personal preferences letting their friends.
4, learning
poor: learning a craft
rich: the school management
5, time
poor: a person plenty of time to enjoy not making big money, to laid-back easy to lose more opportunities to make money. Time is not worth the poor, and sometimes redundant, do not know how to kill, how mixed up and do not bother. If you can buy a pound of cabbage for a penny and spend endless angry. Not to waste a day and heartache, this is typical of poor thinking.
rich: a person in any way to make money, and regardless of income-generating livelihoods are more or less have to go through the time of accumulation. The play is a rich work, there is a purpose. Idle rich, idle in the body, self-cultivation in order to facilitate the war, the head have never idle; poor idle, busy in thought, his hands are busy, busy multi-touch a few to put on the mahjong table.
6, sense of belonging
poor: was a star of screws. That the humble poor, but little sense of security, to urgently want to subordinate and dependent on one group, so they own the group's standards as the standard, so that all their normative for the benefit of group work, run around , and even migration. For the poor, in a well-known companies in the decades of steady work, have been dried to the senior director of interns, it is simply beautiful and the ideal can not be in the United States.
rich: the leader of these groups are usually the rich, they are always the one hand, impart to the poor: Unity is strength, if you do not belong to your group, you are nothing, a non-paper. . But on the other hand, they never stopped recruiting and training new to replace you at any time.
7, investment and wealth
poor treatment: economic point of view is equal to earn less, such as opening a noodle shop, the yield is 100%, input 2 million a year net profit of 2 million, for the poor very good. Even the poor have money, can not bear out, even if finally decided to invest, they were reluctant to take risks, and ultimately get out of that step. The most talked about is the poor chicken, egg, big profit ... ... but a hen who built on the hope, after all, are so fragile.
rich: the rich starting point is ten thousand million profit. Museum of the same open face, the rich people will think, a noodle shop in the capital carrying only 2 million, if a billion of funds, does that mean noodle shop to open 5000? To a manage a large number of employers may exercise the heart, how many white hairs tired you? Hotel not as investments. A hotel is enough to digest all of the capital, even if only 20% rate of return, there are 20 million a year profit down ah.
8, passion (can not do nothing, first see if there is no passion)
poor: there is no passion. He always step by step, it is difficult a big mistake, it will not be the best. No passion can not be excited, it is impossible to work wholeheartedly. Most of the poor can not say that there is no passion, passion is always to see his consumption too specific things: boss praised, he excited; store discount, he excited; TV reunion, and he passed a bunch of tears down stream, there is only a poor mood.
rich: Passion is a kind of nature, is a symbol of vitality, with the passion only a spark of inspiration, have a distinct personality, have a strong appeal in human relations, but also have the courage and means to solve the problem.
9, self-confidence
poor: poor self-confidence through armed to the teeth, through a brand of clothing and luxury high-level configuration to give them more confidence, poor self-confidence is often not from the heart and Naturalness of.
rich: Lijia Cheng about his business in secret, said: In fact, confidence is a rich and unique. Self-confidence can not be swayed by external forces, self-confidence can there be the right decision.
10, used to
poor: There is a story, a rich man to give the poor a cow. The poor with hope began to struggle. To cattle to eat grass, people have to eat, sad day. So the poor cows were sold, bought a few sheep, eating one, the remaining lamb for students. Lamb has yet to be born, the days are difficult. The poor to sell sheep and buy into the chicken, chicken want to make money for a living, but life has not changed, and finally the poor to kill the chickens, and the total collapse of the ideal of the poor, and this is a poor habit.
rich: According to an investment, experts say, the rich the secret of success is: no money, no matter how difficult, and do not use investment and savings, the pressure will make you find new ways to make money, help you pay off bills . This is a good habit. Habits decide character, used to determine success.
11, Internet
poor: to 163/sohu / online chat, chat with the poor, the poor one more time, the second is born poor mouth can not idle; rich people pay attention to Rongrubujing, gentle, and that is called virtue, to conserve a large deep-rooted trees. Poor people to not care so much, is being affected by other people's dirty looks all day long, covered with stained trivia, how many useless gas ah, talk about will not work? Chat rational!
Rich: to icxo.com surf the Internet investment opportunities. Rich Internet, more cost-effective use of the network, looking for more investment opportunities and projects to facilitate the use to their business in the past.
12, consumer spending
the poor: experience of satisfaction is to buy name brand, just like most test products out of fashion, I believe that expensive is necessarily good.
rich: buy brand name is chosen in order to save the details of the time, compared with the price of consumer goods, he cares more about the quality of products, such as 15 yuan will buy cotton t-shirt, do not buy the expensive Leica products .
Thursday, May 19, 2011
Resist the wine words
Reject the word wine, drink and leadership know-how, skills drinker not
Jiuzhuo the communication places, is quite a test of. You can not drink, better learn to resist alcohol; you can not let the new faithful drinker happy, then by silver tongue to Everybody happy. This way, you immediately hurt your body, did not allow drinks upon those disappointing. Here are a few
one, just feeling good, how much drink, and drink you can expand the number of
said: Minato with roses. Therefore, as long as the feeling is good, drink much, how much to drink. I do not want us to blend the feelings of so many 'water'. Although I drank a little child, but it is a little drop of deep feelings. Well the situation is bit by bit! It is a pain; together with the person you like to drink, is a moving. We went to one, that we love to bits. as long as the feeling that a bit, do not drink too intoxicated.
III As long as there is love, drink wine
what are you if you do not touch liquor, to convince the other party may wish to drink or tea on behalf of the wine. you ask him: What is love? Is to understand the feelings, understanding Hooray! the word to reflect. We should jump into the jar, because our many years of friendship, clear like the deep sea. In fact, the feelings of light, even drinking bowl; emotional depth, even lick. Feelings of iron, you can not drink! Ning hurt the body, not to hurt feelings; rather drink a hole in the stomach, do not let feelings of splitting a seam! 'To stay awake half, leaving half of the West, drunk, at least in a dream to have you with,' I do not want to hurt the physical and emotional person. No body, there can not reflect the feelings; no feelings, is the walking dead! In order not to hurt feelings, I drink; in order not to hurt the body, I drink a little. and Italy, you say; Express feelings and views, you can: A. embrace, B. handles, C. drink, either before the election one. I respect you, let you choose; you respect me, should have let me choose. Now, I choose A. hug, please? villain? Would you please answer this question. to be alive, > added: one thousand two hundred twenty-two rinse mouth, three thousand two hundred forty-two not wine, five thousand two hundred sixty-two supporting the wall walk, seven thousand two hundred eighty-two still roar.
as long as the heart has, tea is also when the wine!
intestinal wine and meat had to wear, friends, hearts to stay!
酒逢知己千杯少, drink much much to drink, and drink not to run quickly.
leg legs , is not drinking.
guests have drunk alcohol, or the owner more ashamed!
in rivers and lakes to go, how can I not drink!
all together are good friends and I drank both enjoyable wine.
Road indignant roar, you who do not drink alcohol?
strong hero bile wine, against his wife tube!
< br> engage in competition in a market economy, will soon be the United States drink cup.
a river wide wave, let's reach for the cup dry.
allow guests to drink good drink back home first !
To people do not know, unless you drink.
days of blue, sea blue, a glass cup passed down.
underground dry cloudless sky, not just the cup count.
feelings are not iron? iron! it is not afraid bleeding! feelings deep or not? deep! it not afraid of fluids and!
drink drink white, non-emotional to.
drinking and leadership know-how
27 1 wine on the table although the know-how When the wine should not use this phrase lip.
trick 2 low profile and profound knowledge, must not be a charge on the Jiuzhuo to large.
trick 3 finish before another round of leadership to their King.
know-how can people respect a person 4 must not be more than one respect, unless you are leading.
respect their know-how 5 other people, if you do not clink, drink yourself how much can be the case may be, such as other alcoholic beverages, other alcohol attitude, must not drink less than the other, respect their own people to know.
respect their know-how 6 people, and if the Big Apple one, I finished , you pick, was generous side.
know-how humble 7 their jobs, remember to add the wine to the leadership, not blind to the leadership on behalf of the wine, is to generation, but also looking for someone to do in the leadership, but also To pretend that he is not because you want to drink wine and to give leadership on behalf of the drink. such as the liquor power leading a victorious, through the leadership of King beating around the bush to prepare a person stopped.
8 put that glass trick (beer mug), his right hand briefly Cup, left pad bottom of the cup, remember your cup is always lower than others. that if he is to lead, got the message point, do not put too low, or how a man called the following?
9 If there is no special trick people present, the best time needle touch the wine order, not favoritism.
trick 10 clink, toast, there must be rhetoric.
11 desktop, do not talk business know-how, drink Well, the business will almost, everyone gains a heart, otherwise people will not open a drink with you.
tips 12 do not install crooked, says the wrong thing, do something wrong, do not plead consciously Monastic is the last word.
know-how, if 13 is purely if the encounter would not be enough wine, wine bottle on the middle of the table, people add their own, Do not be silly not to go to a friends grumble a pouring, or the people behind the wine, not how to do?
know-how there must be a boring 14, the last glass of wine, so do not let your glass empty. will not escape ~
15 Note that you should not drink slip of the tongue trick, not boast, not gaffes, not Tuomohengfei, chopsticks arbitrary rejection, do not mess means fingers, soup puff ring, do not fart burp, wait any longer to go to the toilet, no one stopped you .
16 Do not know-how,
17 leading know-how to drink with you, is for you face, no matter how much leaders want you to drink, their first dry for the King, remember ah, my hands, the glass is low.
18 Tips peanuts to the people who drink alcohol is a good thing. keep a clear head, drink greetings is unavoidable, a cup of yogurt, a cup of hot water, you are obviously a hot towel and caring.
drinker does not work 9 Tips
1, do not take the initiative to implement a defensive to offensive strategy;
2, table and put two large cup, a cup of white wine, a cup of mineral water, take small handless winecup Cheers, ground water, to drink wine on the table 8 points drunk basic subject-object, you can water on behalf of the wine, take the initiative; (This is not recommended)
3, toast, do not swallow it immediately , look for opportunities to use napkins Mazui, napkins in the wine spit; (for women)
4, Theravada eat some of the fat after the class, bottom of starchy food, drinking is not easy drunk;
5, the rhythm, not all of a sudden became too fierce;
6, do not drink some wine mixed with particularly vulnerable to drunk;
7, leading their food, do not turn Jiuzhuo the middle of the disc, leading you dial the wine on the table and take their food taboo;
8, drink six drunk, put your dish in front of vinegar to drink vinegar, let the waiter add ... ...
9, each drink, the, filling, and then pretended not to predict with confidence handless winecup before drinking, throwing out a number as possible, so that you can not drink too much into a lot of time
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Jiuzhuo the communication places, is quite a test of. You can not drink, better learn to resist alcohol; you can not let the new faithful drinker happy, then by silver tongue to Everybody happy. This way, you immediately hurt your body, did not allow drinks upon those disappointing. Here are a few
one, just feeling good, how much drink, and drink you can expand the number of
said: Minato with roses. Therefore, as long as the feeling is good, drink much, how much to drink. I do not want us to blend the feelings of so many 'water'. Although I drank a little child, but it is a little drop of deep feelings. Well the situation is bit by bit! It is a pain; together with the person you like to drink, is a moving. We went to one, that we love to bits. as long as the feeling that a bit, do not drink too intoxicated.
III As long as there is love, drink wine
what are you if you do not touch liquor, to convince the other party may wish to drink or tea on behalf of the wine. you ask him: What is love? Is to understand the feelings, understanding Hooray! the word to reflect. We should jump into the jar, because our many years of friendship, clear like the deep sea. In fact, the feelings of light, even drinking bowl; emotional depth, even lick. Feelings of iron, you can not drink! Ning hurt the body, not to hurt feelings; rather drink a hole in the stomach, do not let feelings of splitting a seam! 'To stay awake half, leaving half of the West, drunk, at least in a dream to have you with,' I do not want to hurt the physical and emotional person. No body, there can not reflect the feelings; no feelings, is the walking dead! In order not to hurt feelings, I drink; in order not to hurt the body, I drink a little. and Italy, you say; Express feelings and views, you can: A. embrace, B. handles, C. drink, either before the election one. I respect you, let you choose; you respect me, should have let me choose. Now, I choose A. hug, please? villain? Would you please answer this question. to be alive, > added: one thousand two hundred twenty-two rinse mouth, three thousand two hundred forty-two not wine, five thousand two hundred sixty-two supporting the wall walk, seven thousand two hundred eighty-two still roar.
as long as the heart has, tea is also when the wine!
intestinal wine and meat had to wear, friends, hearts to stay!
酒逢知己千杯少, drink much much to drink, and drink not to run quickly.
leg legs , is not drinking.
guests have drunk alcohol, or the owner more ashamed!
in rivers and lakes to go, how can I not drink!
all together are good friends and I drank both enjoyable wine.
Road indignant roar, you who do not drink alcohol?
strong hero bile wine, against his wife tube!
< br> engage in competition in a market economy, will soon be the United States drink cup.
a river wide wave, let's reach for the cup dry.
allow guests to drink good drink back home first !
To people do not know, unless you drink.
days of blue, sea blue, a glass cup passed down.
underground dry cloudless sky, not just the cup count.
feelings are not iron? iron! it is not afraid bleeding! feelings deep or not? deep! it not afraid of fluids and!
drink drink white, non-emotional to.
drinking and leadership know-how
27 1 wine on the table although the know-how When the wine should not use this phrase lip.
trick 2 low profile and profound knowledge, must not be a charge on the Jiuzhuo to large.
trick 3 finish before another round of leadership to their King.
know-how can people respect a person 4 must not be more than one respect, unless you are leading.
respect their know-how 5 other people, if you do not clink, drink yourself how much can be the case may be, such as other alcoholic beverages, other alcohol attitude, must not drink less than the other, respect their own people to know.
respect their know-how 6 people, and if the Big Apple one, I finished , you pick, was generous side.
know-how humble 7 their jobs, remember to add the wine to the leadership, not blind to the leadership on behalf of the wine, is to generation, but also looking for someone to do in the leadership, but also To pretend that he is not because you want to drink wine and to give leadership on behalf of the drink. such as the liquor power leading a victorious, through the leadership of King beating around the bush to prepare a person stopped.
8 put that glass trick (beer mug), his right hand briefly Cup, left pad bottom of the cup, remember your cup is always lower than others. that if he is to lead, got the message point, do not put too low, or how a man called the following?
9 If there is no special trick people present, the best time needle touch the wine order, not favoritism.
trick 10 clink, toast, there must be rhetoric.
11 desktop, do not talk business know-how, drink Well, the business will almost, everyone gains a heart, otherwise people will not open a drink with you.
tips 12 do not install crooked, says the wrong thing, do something wrong, do not plead consciously Monastic is the last word.
know-how, if 13 is purely if the encounter would not be enough wine, wine bottle on the middle of the table, people add their own, Do not be silly not to go to a friends grumble a pouring, or the people behind the wine, not how to do?
know-how there must be a boring 14, the last glass of wine, so do not let your glass empty. will not escape ~
15 Note that you should not drink slip of the tongue trick, not boast, not gaffes, not Tuomohengfei, chopsticks arbitrary rejection, do not mess means fingers, soup puff ring, do not fart burp, wait any longer to go to the toilet, no one stopped you .
16 Do not know-how,
17 leading know-how to drink with you, is for you face, no matter how much leaders want you to drink, their first dry for the King, remember ah, my hands, the glass is low.
18 Tips peanuts to the people who drink alcohol is a good thing. keep a clear head, drink greetings is unavoidable, a cup of yogurt, a cup of hot water, you are obviously a hot towel and caring.
drinker does not work 9 Tips
1, do not take the initiative to implement a defensive to offensive strategy;
2, table and put two large cup, a cup of white wine, a cup of mineral water, take small handless winecup Cheers, ground water, to drink wine on the table 8 points drunk basic subject-object, you can water on behalf of the wine, take the initiative; (This is not recommended)
3, toast, do not swallow it immediately , look for opportunities to use napkins Mazui, napkins in the wine spit; (for women)
4, Theravada eat some of the fat after the class, bottom of starchy food, drinking is not easy drunk;
5, the rhythm, not all of a sudden became too fierce;
6, do not drink some wine mixed with particularly vulnerable to drunk;
7, leading their food, do not turn Jiuzhuo the middle of the disc, leading you dial the wine on the table and take their food taboo;
8, drink six drunk, put your dish in front of vinegar to drink vinegar, let the waiter add ... ...
9, each drink, the, filling, and then pretended not to predict with confidence handless winecup before drinking, throwing out a number as possible, so that you can not drink too much into a lot of time
< p>
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